Why is SEO important? 검색엔진최적화 (SEO) is extremely important because most companies today rely on online marketing to bring in business. With over 90% of all business searches now happening on mobile phones, SEO is becoming even more crucial. In simple terms, SEO is the process of increasing the amount of traffic (visitors) to your site from the major search engines (Google, Bing, and Yahoo). Traffic from search engines now exceeds traffic from other sources (direct traffic, such as people who found your site on social media, and referral traffic, such as people who clicked a link on your site). In practical terms, SEO enables businesses to get the right kind of traffic to their sites – and this is vital because without good traffic, you won't make any sales. So it's vital that you get this right. What is the difference between SEO and digital marketing? SEO is usually understood to be the part of digital marketing that happens online. But that's not really accurate. In practice, SEO can happen anywhere and at anytime – and in reality, it often happens well before a website is even launched. The main difference between SEO and digital marketing is that SEO focuses on what happens when a person performs a search. So, while digital marketing includes all of the various strategies and tactics that can be used to attract customers, SEO focuses simply on the actions of the consumer – that is, search behavior. Why should I work with an SEO agency? There are many benefits to working with an SEO agency, including the following: SEO is an extremely competitive discipline. You need to be able to outsource this to get the best results. SEO agencies will give you expert advice on how to improve your site's performance on search engines. SEO agencies will carry out the work for you. They'll analyze your competitors' sites and then create a strategy to increase your site's search engine rankings. SEO agencies will offer a complete package deal. They'll design and build your site, set up automated content releases, and carry out the search engine optimization for you. Last but not least, SEO agencies will keep you well informed of all of the latest changes and updates in the search engine world. So, as you can see, there are a lot of benefits to working with an SEO agency. But why should you only work with the best? The answer is that there isn't a best. It's a matter of what's available. However, if you do want to work with an agency that offers the best service possible, consider these tips on how to pick the right SEO agency for your needs. Find The Right Fit When looking for an SEO agency, make sure that they are a good fit for you. Begin by asking friends, family, and colleagues for their opinion. You can also consult the Better Business Bureau or search for online reviews for the best agencies. Make sure that the agency is a member of the American Association of Advertising Agencies (4A's) and the Direct Marketing Association (DMA). Also, be sure to consider the size of the agency. Is the agency a one-person show? Or do they have a team of people working behind the scenes? The answer to this question will affect the cost of the service and how efficient the agency is likely to be. A good rule of thumb is the larger the agency, the more expensive it will be. Remember: larger agencies have more resources, so make sure you get what you pay for. Consider The Experience Another thing to consider is the experience of the agency. Do they have experience in the field? What is their record for getting clients to rank well on the search engines? You're going to be working with the agency for the foreseeable future, so it's important that you get someone you can trust. Also, consider the training of the staff. It's important to have professionals who know what they're doing. If you're looking for a quick-win strategy, then you might be best served by an agency that provides pre-designed websites or apps. They might also be able to provide you with a strategy for getting top rankings in no time at all. Look For A Partner Another thing to consider is the relationship with the search engines. Most SEO agencies will have a closer relationship with the major search engines than other agencies. This is because they need to keep their access to the good search engine rankings. But it's also advantageous to you. When you work with a search engine partner, they'll analyze your competitors' websites and give you an idea of how to increase your rankings. If you do decide to work with an agency, make sure that you're not just looking for a quick-fix solution. You're going to be working with the agency for the foreseeable future, so it's important that you get someone you can trust. Do your research before making a decision, and remember: there is no best SEO agency. It's a matter of what's available.
검색엔진최적화
